Let it snow, let it snow, let it snow? It may only be the start of November but today – Friday 7 November – is the official start of Christmas in Denmark. Tonight at 8.59pm precisely the first ‘snow’ will fall: the snow in question being wet but not exactly white, more of a pale brown… It’s the launch of Tuborg’s Christmas beer – called julebryg (‘yule brew’) or jule øl (‘yule beer’). And the day is therefore nicknamed J-Dag (‘J-Day’) It all started back in 1990, when the Christmas brew was traditionally launched on the second Wednesday of November. But, because so many students were hung over on the Thursday (hic!), Tuborg were forced in 1999 to move the launch to the first Friday of November… 😉
If you watch Danish tv, you’ll already be familiar with the iconic advert from Tuborg Coca cola lorry go home! 😛
Skål og glædelig jul! Or should I say, Glædelig Jul og godt tub’år! So, who’s ready for a beer? We make these ‘reindeers’ every year – cute, non? And – since it’s Friday – here’s a joke… Me: What has antlers, pulls Father Christmas’ sleigh and is made of cement? [You: I don’t know.] Me: A reindeer! [You: Um, but what about the cement?] Me: I just threw that in to make it hard. Boom, boom! 😀
Have a fabulous Friday and a wonderful weekend!
Diane 🙂