It’s (Danish) fashion, daaaarling!

Fashion Week
– the largest fashion event in the north – is well underway.
Though, to be honest, if it weren’t for the intensive media coverage, Herr and
Fru Danmark (and myself) would be completely unawares ;)

These are a few of my favourite things...

These are a few of my favourite things…

So, no, I’m not a dedicated follower of fashion. But, hey, I do like to
shop! And I ♥ all the Danish and Swedish brands. If you happen to be in
downtown Copenhagen, here’s a rundown of the stores that are worth a second

HIGH STREET – these brands are a treasure trove
of affordable, full-on-fashion items. And great basics. And just because
they’re cheap doesn’t necessarily mean poor quality… I’m still wearing items
from Vero Moda and H&M which have been in my wardrobe for over a decade!


MID-PRICE – here you’ll find great design at reasonable
prices. The most bang for your buck.


DESIGNER – quality garments, classic style, wardrobe
classics. We are, selvfølgelig, talking big bucks. But you can pick
up bargains when prices are slashed at sale time – usually by 50%, sometimes
more. Which is usually post-Christmas/January and end of June/July.


And if all of that sounds just too much like hard work, then I can thoroughly
recommend Denmark’s oldest department store Magasin. Where they have most of the above-mentioned
brands under one convenient roof. And a free Personal Shopper service to boot!

Happy shopping, fashionistas!

Diane :)